Visitors and locals are being encouraged to drink their way around the province this summer — employing a designated driver, of course — with the establishment of the Nova Scotia Good Cheer Trail.
Taking its name from Samuel de Champlain’s Order of Good Cheer, the trail launches June 1.
“We were approached by Nova Scotia Tourism with the concept because we have the Chowder Trail, and the Good Cheer Trail is a natural fit with that, and next year we’re looking at doing a lobster trail,” said Christine White of Taste of Nova Scotia, which is managing the trail.
“The idea is that we’ll have a substantial group of trails related to culinary that make it super easy for visitors to find their way to these culinary experiences. It also encourages locals to discover and appreciate what we have in our own backyard.”
Membership in the Good Cheer Trail is open to anyone in the beverage alcohol industry who offers a consumer experience, with 38 destinations confirmed and interest from others who intend to include a consumer component by next summer.
“Everybody was really interested,” White said.
“We’ve got 14 wineries, 12 breweries, five brew pubs, two historical stops and five distilleries, which are Glenora, Ironworks, Steinhart in Antigonish, (Sea Fever) in Guysborough and the fifth is Tangled Garden. They have their jams and jellies but they also have an amazing line of liqueurs, and I think that’s one of the surprises on the trail.”
The Nova Scotia Good Cheer Trail is Canada’s first winery, craft brewery and distillery trail, and will run from June 1 to Oct. 31. Visitors can collect stamps on a hard copy of a passport or check in virtually and win a T-shirt by collecting 10 stamps.